Flagship · 11 weeks
Retention Telemetry Studio
Rebuild one live funnel, write the property dictionary, and defend week-four retention without a decorative caveat.
Programmes
Five rooms, one insistence on honest events.
Each listing is a complete teaching arc. The flagship studio is written in full; the others run as focused intensives when a cohort forms.
Intensive · 4 weeks
Event Taxonomy Atelier
A naming clinic for teams drowning in synonyms. You will retire events in public and leave with an ownership map, not another taxonomy slide.
Intensive · 5 weeks
Funnel Leak Forensics
Where drop-off is a measurement artefact and where it is a product wound. Includes a session on paywall timing that most decks skip.
Intensive · 3 weeks
Experiment Readout Craft
How to write what an A/B test actually changed when the guardrail metric twitched and the launch still happened. No p-value theatre.
Intensive · 4 weeks
Session Path Cartography
From raw session streams to a map a designer can argue with. Sampling, identity joins, and the ethics of watching people hesitate.